here are a few facts about shop small saturday:
started in 2010, shop small saturday is a counterpart to black friday and cyber monday, which feature big box retail and e-commerce stores respectively. by contrast, small business saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. last year, a record 95 million shoppers supported small businesses on this day! it's clearly being embraced as a holiday tradition.
have a beautiful thanksgiving.